Fiora Fashion Store

Fiora is a clothing brand focused on bringing global fashion trends with meticulous attention to detail and quality—setting itself apart from fast fashion, which delivers trends but often falls short on craftsmanship.

The typography is handcrafted and designed exclusively for the brand, adding a touch of uniqueness that reflects the care and elegance at its core.

The color palette exudes sophistication with a delicate strength, much like feminine power. Black and white never go out of style, reinforcing the timeless essence of the brand.

The custom-drawn “F” and floral elements symbolize the lightness and fluidity of fabric while also referencing the brand’s name, inspired by Flora.

Project developed by Bruna Be Design for the Consultório Inteligente brand in November 2024.