Zad Fashion Store

Zad Store is a women's fashion brand created by two women, a mother and daughter.

The target audience is women between 20 and 50 years old.

One of the elements given as a reference in the briefing was the zebra. Therefore, the element

applied as a complement to the brand was a zebra.

The font used was modified to be more fluid and elegant, aligning with the symbol and the colors.

The colors used evoke the colors of a zebra, and a dark nude tone was used to break up the black and white.

The words that define the essence of the brand are: strong and modern.

Project developed by Bruna Be Design for the brand ZAD store in November 2023.